The 7 Logo styles you need to know

According to Wikipedia ,A logo  is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. In other words ,A logo is an image that symbolizes your business .

Even though every logo is a mix of text and imagery, each style gives your brand a distinct vibe. Given that your logo is the first thing new customers will encounter, it’s crucial to nail it . So in this blog post, we are going to discover 7 logo styles you need to know so that your brand stays recognizable.

Lets Get into it !!!

The seven logo styles you need to know are:

  1. Monogram logos
  2. Wordmark logos
  3. Pictorial mark logos
  4. Abstract logo marks
  5. Mascot logos
  6. The combination marks
  7. The emblem

Monogram Logos

A monogram logo, also known as a lettermark, is like a nickname for a brand using its initials. Imagine you take the first letter or two (sometimes three) of a company’s name and turn those letters into a fancy logo design.

Think of the iconic NASA logo or the interlocking CNN letters. Those are monogram logos! They’re short, sweet, and memorable ways for brands to represent themselves.

Wordmark Logos

A wordmark logo is basically your brand name written in a stylish way. Imagine you take the name of your company, and instead of a plain font, you use a special typeface, colour, or even slightly adjust the letters to create a unique design.

Coca-Cola_logo.svg.png
The Coca-Cola Logo
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The Google Logo

Think of Coca-Cola’s curvy script or Google’s colourful lettering. Those are all wordmarks! They put the brand name front and centre in a memorable way.

Pictorial mark logos

A pictorial mark logo, also sometimes called a brand mark or logo symbol, is all about pictures! Instead of using words or letters, it relies on an image or symbol to represent the brand.

Imagine cutting out the text from a famous logo and being left with a recognisable icon. That’s a pictorial mark! Here are some examples:

  • The bitten apple of Apple Inc.
  • The swoosh is the is the is the symbol of Nike.
  • The little bird (now simplified to an “X”) of Twitter.
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The Nike Logo
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The Nike Logo

These pictorial marks are so strong that you instantly recognise the brand just by seeing the symbol. That’s the power of a well-designed pictorial mark logo!

Abstract Logo Marks

An abstract logo mark is like a visual puzzle piece for your brand. Instead of a real-world image like an apple or bird, it uses abstract shapes and forms to create a unique symbol. Imagine a logo that’s not a picture of anything specific, but it still feels interesting and conveys a certain idea. For example, the Adidas logo is an abstract logo.

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The Adidas Logo

These abstract logos might not be instantly recognizable on their own, but over time, people learn to associate the unique design with the brand. They can be very versatile and memorable because they’re not limited to a specific image.

Mascot Logos

Mascot logos are the fun and friendly faces of the brand world! Imagine a company using a cartoon character, sometimes an animal or even a person, to represent their brand. These mascots act like brand ambassadors, bringing personality and warmth to the company.

KFC_logo-image.svg.png

Colonel Sanders is the instantly recognisable face of KFC.

Mascot logos can be a great way for brands to stand out and create a lasting impression, especially when targeting families and a younger demographic.

The Combination Mark

A combination mark logo is exactly what it sounds like—a combination of two of the other logo types we’ve discussed! It merges a wordmark (text-based logo) with a pictorial mark (symbol or icon) to create a single, unified logo.

The text element clearly communicates the brand name, while the symbol adds another layer of meaning or visual interest. This allows for a more comprehensive brand representation.

Amazon: The company name is paired with a yellow arrow that resembles a smile, hinting at their customer focus.

Combination marks are a popular choice for many brands because they offer the benefits of both text and symbol recognition, making them a powerful tool for building brand awareness.

The Emblem

An emblem logo is like a heritage badge for your brand, conveying a sense of tradition, trust, and quality. Emblem logos often resemble crests, seals, or shields. They frequently incorporate a symbol or icon within a distinct border or frame, sometimes even including text around the image.

They evoke a sense of establishment, heritage, and sometimes even luxury. Think of universities, government agencies, or high-end car brands.

The Starbucks Logo

Starbucks: While their logo has evolved, the core design remains an emblem with the siren icon inside a circular frame.

Emblem logos might not be the most modern choice, but they can be a powerful tool for brands that want to project an image of heritage, trust, and quality.

Why Choose ?

Each logo style offers different strengths and can communicate different elements of your brand. Understanding these styles can help you make an informed decision when designing a logo for your brand or business.

Selecting the perfect logo style for your brand or business requires considering the audience and the message you want to convey. A playful mascot logo might not be suitable for a law firm, but it could be a great choice for a children’s toy company. Similarly, an emblem logo might be perfect for a brewery or a university due to its traditional and authoritative vibe.

Your logo is often the first thing a potential customer sees, so it’s essential to make a good first impression. A well-designed logo can convey the essence of your brand and make it stand out in the marketplace.

Summary

Remember, while a logo is a crucial part of your brand’s visual identity, it’s just one piece of the puzzle. Other elements like colour scheme, typography, and imagery also play significant roles in defining your brand’s overall look and feel.

In conclusion, understanding the different logo styles is the first step towards creating a logo that fits your brand perfectly. Take your time, explore different options, and don’t be afraid to think outside the box. Your logo is a visual representation of your brand; make it count.

By Logocert .

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