Let’s think for a moment where we find our logos, Social Media, Banners, Posters, and T-shirts etc. Every single platform needs your logo to be present to signify your presence and since there are a lot of platforms out there, variations between screen sizes and image quality are endless. This can be problematic for designers as they have to make the logo fit the desired platform and image size. This is where responsive logos come into play.
What is it?
A responsive logo is a logo design that is optimized for use across a variety of different devices and screen sizes. This means that the logo should be resizable and adaptable to fit different contexts, such as on a website, social media platform, or mobile app, while still maintaining its visual integrity and impact.
Why does your business need it?
A responsive logo is important because it ensures that your logo looks good no matter what device it’s being viewed on. With so many people accessing the internet on smartphones and tablets, it’s crucial that your logo is designed to scale properly on all screen sizes. If your logo isn’t responsive ,it could end up looking stretched out or pixelated on smaller screen , which can damage your brand ‘s image , A responsive logo also show that you’re keeping up with the latest trends in web design and that you’re committed to providing a great user experience
How can you do it?
There are few things you can do to create a responsive logo.
Saying no to Raster formats
Raster formats, also known as bitmap formats are image files that are made up of grid of pixels. Common raster formats include:
- JPG
- PNG
- GIF
- BMP
When you zoom in on a raster image, the individual pixels become more obvious .Because there made up of pixels, raster images can’t be scaled up without losing quality. This mean they are not ideal for responsive logos that need to scale up or down depending on the screen size.
For responsive logos, its best to use a vector format.
Say Yes to Vector Formats
Vector formats such as:
- SVG
- and EPS,
are resolution-independent and can be scaled up or down without losing quality. This makes them perfect for responsive logos .Instead of being made up of pixels, vector images are made up of mathematical equations that describe the shapes and the lines that make up the image. This means a vector logo will look just as good on a phone screen as it does on a billboard.
Choose the right font
Choosing the right font is key to creating a responsive logo that looks great on any screen. Fonts like Times New Roman or Arial, are designed for print and don’t work well on screens. Instead, you’ll want to choose a font that is specifically designed for digital use. Some great options include
- Robot,
- Lato, and
- Open Sans.
These fonts have wide letterforms and open counters (the space inside letters like “a” and “e”) that make them easier to read on screens.
Conclusion
Adaptable, resizable and flexible logo design are all the range in this modern era that we are living in. From Apple to Google, from Facebook to Twitter, having a logo that looks good on any screen is important.
